When you pick keywords for your SEO, how do you do it? Lots of small businesses make the mistake of picking the keywords that will net them the highest search ranking in the most business, and going all-out with those. There is a quality versus quantity debate in SEO. Do you do everything you can to claw your way to the top of the SERPs even if it doesn’t do you any good? But how could it not do you any good, you ask? Surfers who actually buy tend to use certain kinds of keyword phrases. It takes time, effort and skill to locate those phrases. Just picking the keywords are popular will make you lots of surfers who has no intention of buying. When those visitors click on your website, you’ll have lots of unnecessary bandwidth usage, and you will have lots of phone calls for irrelevant purposes. So how do you find the keywords that make you the best kind of buying visitor? Here’s a set of SEO tips thatwill help you pick the right keywords.
You need to think hard for the kind of phrases people use when they are of a mind to actually buy. The longer your keyword phrase the better. Make it at least three words long, and you should be fine. To make a keyword relate more closely to your business, make sure that you associate it in your website with places like the name of your local neighborhood.
Next in our set of SEO tips, think of not just of the keyword phrases that you’ve discovered the buying public likes to use; think of variations on it. If you are trying to promote a fast food outlet, using ‘french fries’may be a good idea; but using the British variant , Chips should be good too. You’ll need to search on Google for the keywords that you finally decided on. It will help you see what kinds of other websites tend to come up for it. You don’t want any unsavory websites on either side of you when you finally do show up on the results page. Study the websites your competition uses. You could learn from them.
Now, no set a SEO tips would be complete without a note on keyword density. It would be good idea to have the words come up often through your website. But wait, there is more to it. You see, the text that Google sees is just the content that is not just what is visible and readable on your website. It also includes the text of your HTML code – the title tag, meta-description tag, the page title, alt tags.
As a secret bonus to this set of SEO tips, make sure that all the JavaScript on your page is in one JavaScript file, and not all over the place. It makes your page more readable to Google.
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