Link building SEO is such an integral part of web design today that it’s difficult to envision an Internet without it. It was Google that first laid down the law in link building – the more other quality sites link to your website, the more link popularity you have and the higher your ranking on Google searches. Something that still stumps SEO experts starting out is, the question of how many links are needed before one can feel confident of one’s website. Usually, you need more than two or three links coming in into your home page; one of those links at least should be from the Open Directory Project. As long as you have this, you should have nothing to worry about
However, Google PageRank does need a little bit more. You need to have better reciprocal links than your competition for the highest rankings. If a competitor only has 15 reciprocal links and you have 17, Google will pick yours over theirs. You do need to remember though that link building and SEO are about quality links, and not just quantity. If your website has links coming in from authoritative websites, Google considers your effort more worthwhile.
The first step in link building SEO is about starting with directory listings. Go to the ODP and make sure that your website is listed. You also need to make sure that you are on Yahoo Express, a listing that costs $300 every year. You need to be on these directories because these are listings that human experts check one by one. When you get a ranking on these databases, Google believes that you really matter. You should also make sure that you are listed on search engines for your specific industry. Go on Search Engines Directory for a listing of thousands of search engines that deal with industry niches.
When you are looking for possible websites to request to connect to yours, begin by searching with your best keywords. Look for websites that don’t compete directly with you, and put in a request to have them link you. Of course, you’ll need to tell them why it is a good idea for them to do so. If you link your website to theirs on your own, it should be a good way to break the ice.
Link building SEO will work best when you make your website linkable. This means putting in weather reports, industry resources, lots of outgoing links, putting in buttons to go to professional groups dealing with your industry and so on. Make sure that you get a testimonials page as well for why your website or your product makes a compelling case. It should be pretty easy going.
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