Search engines such as Google and Yahoo! function to provide searchers with what they need. Users can just type a certain keyword inside a search bar and the search engine will scour the internet to provide a list of answers that are most relevant to a searcher’s inquiry.
Search engine optimization is a process of working to optimize a website in such a way that it becomes easier for searchers to see it, following a quick search. websites work hard to keep their rank in Google because the higher their rank is, the higher the chances of target users visiting the site.
The process of SEO can be done by having your website indexed by search engines so that they know that your site exists. You then have to work on your site’s online presence. This can be accomplished through articles written and submitted here and there, advertisements, back linking, and other marketing tools. The more popular your website becomes, the more it will rank high in Google or Yahoo!.
Search engine optimization techniques aim to get a website optimized enough that it ranks high on a search engine results page. For example, a user searching for shoes will most likely visit the first (number one) website he sees in the results page after a quick search.
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